Raising the New
Operating Standard.
"Waste no more time arguing what a good man should be. Be one."
— Marcus Aurelius
THE WORK
Built from the ashes.
For the ones still in them.
I lost more years than I want to count to addiction. I got sober on July 3, 2021. Everything I've built since exists because of that day.
Most people are looking for permission to slow down. I'm building for the ones who refuse.
IGNIT3. The 90/90 Standard. The Coach Academy. The Podcast. Lazarus Project 1095. Different vehicles, same mission — meet people in the worst stretch of their life and hand them a working blueprint to climb out.
This isn't a content brand. This is the work.
THE THREE PILLARS
What I actually believe.
Memento Mori
You have one body, one life, one shot at meaning. Most people are sleepwalking through theirs. Discipline is what wakes you up — and keeps you awake when everything in you wants to lay back down.
Train Like It Matters
Strength isn't aesthetic. It's the foundation of every other capacity you have — physical, mental, emotional, spiritual. Train like your future depends on it. Because it does.
Build For The Climb
The work that matters is the work you do for someone who hasn't made it out yet. Coaches. Veterans. Addicts. Mothers. Whoever's still in the dark. Build the ladder back down.
THE WORK / DIFFERENT VEHICLES
Where to start.
Different doors. Same mission. Pick the one that matches where you are.
The 90/90 Standard
Ninety days. Ninety percent compliance. Zero negotiation. The discipline framework that started it all — built for the ones ready to stop talking and start training.
FITNESS ECOSYSTEMIGNIT3
App, coaching, programs. The training and nutrition foundation behind everything.
HIGH-TICKET PROGRAMEmpire Builder
For coaches scaling beyond one-on-one. Systems, recurring revenue, and the playbook to grow without burning out.
CERTIFICATIONCoach Academy
OFCA — the Online Fitness Coach Academy. Certify, build, and lead with conviction.
CONVERSATIONSHPP Podcast
IGNIT3 Human Potential Project. Long-form conversations on discipline, recovery, training, and the climb back.
COMING SOON · NONPROFITLazarus Project 1095
Three years. 1,095 days. A 501(c)(3) helping veterans, recovery community, and those experiencing homelessness rebuild from the ground up.
COMING SOON
Apparel for the climb.
Stoic. Earned. No filler. The first drop is being engineered now — built for the ones who train, build, and refuse to coast. Get on the list for early access.
"You could leave life right now. Let that determine what you do and say and think."
— Marcus Aurelius, Meditations
Read My Story