From South Bay to the Depths of the Ocean. From rock bottom to July 3, 2021. From the climb out to the work that came next. This is the whole story.
I was born in San Luis Obispo. By the time I was two, we’d moved down to the South Bay — Torrance, Redondo Beach. That’s where I really grew up. Three siblings. Two parents who were alive in every way that matters. My family owned an Italian restaurant, so when I wasn’t at school or playing sports, I was working there. I held every job in that place. Friends and family worked there too. The South Bay was a beautiful place to be a kid.
Hockey was the through-line. I fell in love with the game young and we became a hockey family — roller, ice, my brother and I, my sisters played, my dad played. It was a big part of everything.
When I was fourteen, fifteen, my parents separated. I took it hard. I felt like a lot of it was on me, for reasons I won’t get into here, and I started acting out. I stopped going to school. I started self-medicating — recreational and what I’d call medicinal, because I’d been pretty OCD and ADD my whole life and substances were a way to quiet my brain.
I got expelled. They sent me to a boarding school in Ensenada, Mexico. They’ve made a Netflix series about that place now. Boys on one side, girls on the other, seminars, lines on the floor — it was a strange, hard chapter. I was there from fifteen to seventeen.
When I got out, I went off the deep end. I started playing hockey again and took it as far as I could go — juniors, tournaments. Looking back I don’t know how I held that level of play given how messed up I was, but the years of the game carried me. Eventually I got into trouble with the law, and the way out was the Navy.
I served as a Hospital Corpsman, HM2, Fleet Marine Force. I got to take care of those Marines and Sailors as best I could. I saw good things and hard things overseas. That’s its own chapter — one I’ll tell properly somewhere else.
When I got out, I was lost. I took an IT sales job. Fitness had always been my reprieve, my sanctuary, even at my worst — the gym was always there. So I coached on the side. Taught little kids to skate. I was searching.
Relationships were up and down. Couldn’t hold a solid one. The drinking just kept getting heavier. A buddy moved out to Texas and told me to come — fresh start. So I went. I ended up finding commercial diving school in the Houston area, and a whole new path opened up. I got out of school and ended up in Houma, Louisiana, working the Gulf of Mexico as a tender, then certified to dive. Made good money. Dangerous work.
I came back to California, to the Long Beach port — union diving job. Paid better, just as dangerous. And I was burning out. Bouncing between jobs. The addiction kept getting worse. I had close calls out at sea. I knew I was running out of room. A long relationship was ending. I wasn’t in my twenties anymore. And I had to face the common denominator.
The drink was the common denominator. The drink was why I wasn’t where I wanted to be.
In order for things to change, I had to change. In order to grow, I had to go through the pain.
I had tried many times. AA. Different attempts. Back and forth for years. Each time I thought I could manage it.
July 3, 2021. I was going to party one last time on the Fourth. I never made it to the Fourth — I was too hungover on the Second. The Third was the day I put the drink down. I haven’t picked it up since.
The rebuild was slow. It still is. Relationships rebuilt. My respect for myself rebuilt. I learned to look in the mirror and appreciate myself for who I am — and for everything I’m not.
Alcohol and substances aren’t part of my story anymore. That’s the line I draw.
Once I was sober, I knew fitness wasn’t just my reprieve — it was the tool that could help other people climb out of their darkest stretch. So I built.
IGNIT3 came first — the fitness ecosystem. Coaching, app, programs, the foundation under everything else.
The 90/90 Standard came right after, born from what I learned in the recovery rooms. Three pillars — Fitness, Discipline, Sobriety — over ninety days. The framework that says if you stay sober, train hard, and hold the line for ninety days, you’ve got a much better shot at the long haul.
OFCA — the Online Fitness Coach Academy — followed because the work was bigger than what I could do alone. Train and certify the next generation of coaches to operate at our standard.
The HPP Podcast — the Human Potential Project — for long-form conversations on what it actually takes. Mind, body, spirit, and the rebuild.
Lazarus Project 1095 is the work I was always coming back to. A 501(c)(3) launching in 2027. Three years, 1,095 days — for veterans, the recovery community, and people experiencing homelessness — to rebuild from the ground up.
Different vehicles. Same mission. Meet people in the worst stretch of their life and hand them a working blueprint to climb out.
Life is fragile. Take each day as a blessing. What we do here is the only mark we leave.
I’m doing this because I’m drawn to it. Because I know life is fragile. Because we don’t get to take any of it for granted. We’re spending time here on Earth until our time is up — and what we do with that time is the mark we leave on every person we touch and every person who comes after us.
I’m not perfect. I don’t strive for perfection. I strive for my best every day. I have a beautiful partner and two strong boys who I live for — and they deserve the best version of me. That’s the real standard I’m trying to hold to. Everything else I’ve built is downstream of that.
I want to leave my mark in the best way I know how. I want to influence as many people as I can in a positive direction. I want to help change lives so the butterfly effect takes hold and the world is a little better than the one we walked into.
That’s the whole purpose. That’s the whole drive. Leave the world better than you found it. Make it count.
CHRONOLOGY
End of six years of service. Walked out the door without a plan, without a script, and without the structure that had defined every day for the last six years.
Sales. Construction. Commercial diving. Couldn’t hold a job because addiction wouldn’t let me. Eight years of trying to outrun something I was carrying with me everywhere I went.
The pivot. No movie moment, no rock-bottom revelation — just a decision that I was done. Every program, business, and word that followed was built on the foundation of that day.
The first build. App, coaching, programs — structured around the same discipline that pulled me out. Built so other people wouldn’t have to figure it out alone.
Online Fitness Coach Academy. Certifying coaches who were great at the work but had no business behind it. The system I wished I’d had when I started.
The flagship discipline framework released to the public. Ninety days, ninety percent compliance, no negotiation. The framework I built on myself before I gave it to anyone else.
High-ticket program for coaches scaling their business beyond one-on-one. The systems, the recurring revenue model, and the playbook for serving more people without burning out.
IGNIT3 Human Potential Project launches. Long-form conversations on discipline, recovery, training, and the climb back — with the people who’ve actually lived it.
A 501(c)(3) nonprofit. Three years, 1,095 days — a long-arc commitment to helping veterans, people in recovery, and those experiencing homelessness rebuild from the ground up. The work I came back to do.
CREDENTIALS
Certifications don’t make a coach. Lived experience plus the certifications — that's what makes the work credible. I built every credential here for the same reason I built everything else: so the people I serve know I’ve done the work, not just read about it. The receipts matter because trust is earned, not assumed.
"You could leave life right now. Let that determine what you do and say and think."
— Marcus Aurelius, Meditations
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